Frank T.Rothaermel - Personal Name

658.4'012 ROT s

978-0-07-732445-2

658.4'012

Text Books

English

McGraw-Hill

2013

New York

xlivi, 400 p; ilus; biblio; index; 25 cm.

Contents;Strategy Analysis,The Strategic Management Process,External Analysis:industry Structure,Competitive Forces,and Strategic Groups,Internal Analysis:Resources,Capabilities and Activites,Competitive Advantage and Firm Performance,Business Strategy:Differentiation,Cost Leadership, and Integration,Business Strategy: innovation and Strategic Entrepreneurship,Corporate Strategy:Vertical integration and Diversification,Corporate Strategy:Acquistions,Alliances,Organizational Design:Structure,Culture,and Control etc